The Purpose of Digital Marketing The Purpose of Digital Marketing Digital Marketing can be defined as an umbrella term for the marketing of products or services using digital technologies. Online marketing is the most important segment of digital marketing. Digital marketing is playing a vital role in marketing at present, it is likely to replace other forms of marketing in the future. In today’s business scenario, the use of digital marketing is rapidly growing, the people are shifting more to digital media than traditional marketing. Digital marketing uses the different mediums such as laptops, mobile phones and desktops to read …
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