Digital Marketing FAQ’s

Different aspects in Digital Marketing are

• SEO -Search Engine Optimization
• SEM - Search Engine Marketing
• Social Media Marketing
• Content Marketing
• Email Marketing
• E-commerce Marketing

SEO or Search Engine Optimization is the process of increasing the quality and quantity of website traffic by improving the structure, content and the visibility of our site to users of a web search engine. SEO is the practice of generating traffic from the organic, editorial or natural search results on search engines. It also involves the promotional activities to boost your search engine rank.

The digital Marketing has 2 main categories :-

One is Inbound Marketing in which we use multiple platforms such as social media, digital content in e-books, webinars, e-newsletter to make customers aware of the company.

The other one is Outbound Marketing in which we reach to potential customers through digital medium like placing ads, emails, cold calls.

On-page optimization is process you use on your own website to grow traffic. It directly handles the structure and content of a site.

Of-page optimization is process done to improve the visibility of your website online. Off-page optimization boosts the search engine ranking by fetching external links to point back to it.

The most useful and efficient and common tools in digital marketing are Keyword Planner, Search Console, Google Analytics, etc.

Keyword is the word that a user enters into a search engine to find the required information. The keywords are the most significant and fundamental element of Search Engine Optimization. In SEO point of view, keywords are very important for better page ranking. The keywords placing will reflect the site ranking.

PPC or Pay Per Click is also known as Cost Per Click. It is a technique used to generate direct traffic to websites.  the advertisers pay the publisher or the website owner when the ad is clicked.

Keyword streaming is the process of analyzing the relevant keywords and choosing the best keywords for the website based on the target, in order to get organic traffic and leads.

Google AdWords is an online advertising service, to help the marketers reach the targeted customers instantly. Many Businesses use this service to display ads on Google or on its advertising network. It works on Pay per Click model and is the famous PPC ad system in the world. Adwords allows the businesses to set a budget for ads and you will get payments when people click on the ads.

In adwords ads the headlines and the sub-headlines should not be more than 30 characters and the descriptions should be within the 90 characters.

The anchor text is the visible and clickable text in a hyperlink. The anchor text words can determine the page ranking in search engines.

Content marketing is creating and distributing the valuable, relevant, and consistent content to attract and retain  the customers or audience and drive profitable customer action.

The four 'C's in Digital Marketing are Customers, Cost, Convenience or Convenient, and Communication.

The four P's in Digital Marketing are Product, Price, Place, and Promotion.

Dofollow:

Dofollow links allow the search engines to follow them and reach our website. It gives us link juice and a backlink. If a webmaster is linking back to you with this dofollow link both the Search Engine and Humans will be able to follow you.

Nofollow :

Nofollow links don’t allow the search engine crawlers to follow the link. They also doesn’t pass on any link juice to the destination domain.

White hat SEO – It is the most popular SEO technique to improve search engine rankings of a site. The techniques like high-quality content, link acquisition, website HTML optimization, and restructuring.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to improve rankings. The black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, but it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.

The 3 email marketing tools Campaign Monitor, Litmus, MailGenius.

We have to use YouTube for Digital Marketing as we can present a better picture of the brand and increase the visibility by creating interesting videos. This helps to boost SEO traffic, expand the reach of targeted audience, create brand awareness, and improve the ROI.

LinkedIn is the best platform to post Job-related advertisements, as it is usually accessed by professionals and job seekers. With LinkedIn our advertisement will reach the target audience.

The 3 main ingredients of Digital Marketing are-

• Traffic
• Insights
• Sale